Getting clients to take their own sales calls — two example sessions
Resource 1: Matt shows a $100k client how easy and beneficial it is for them to take their own sales calls, largely through breaking down the simplicity of the sales and marketing process. Resource 2: an example call doing the same thing — showing a client why it's genuinely in their best interest to take their own sales calls. This client was financially constrained and had repeatedly said he wanted a hands-free business, but by the end of the session he was totally up for it.
Both sessions highlight the expected KPIs at each stage, which gave the clients a massive amount of comfort and clarity — ones for everybody to learn from.